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March 19, 2012

Japan Airlines teams up with local fast-food chains for onboard catering


source: airlinetrends.com

Japan Airlines has partnered with Yoshinoya – the largest chain of beef-bowl restaurants in Japan – to bring the chain' trademark dish to passengers on select international flights. The campaign started on March 1st, 2012 and for three months passengers on JAL flights from Tokyo Narita to New York, Chicago, Los Angeles, London and Frankfurt in every cabin class are served an "Air Yoshinoya box" – the JAL version of the establishment's specialty beef-bowl.